Doctor of Philosophy in Business Administration in Marketing and Behavioural Science (PhD)
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Overview
The PhD Program in Business Administration welcomes applications from individuals planning research-oriented academic careers.
As well as gaining access to a world of knowledge and opportunity, Sauder PhD students benefit from the individual attention they receive from faculty members - right from the outset of the program. Our faculty members devote extensive time, energy and effort to developing the research capabilities of all of our PhD students.
What makes the program unique?
Sauder School of Business has a hard-won reputation as Canada's preeminent business research school, and is a major contributor to such leading marketing journals as the Journal of Marketing Research, the Journal of Consumer Research and Marketing Science. This results, in part, from the fact that the PhD program is a genuine priority here. Both the organizational culture and the promotion-and-tenure structure encourage active collaboration between doctoral students and faculty.
Quick Facts
Program Enquiries
Contact the program
Admission Information & Requirements
1) Check Eligibility
Minimum Academic Requirements
The Faculty of Graduate and Postdoctoral Studies establishes the minimum admission requirements common to all applicants, usually a minimum overall average in the B+ range (76% at UBC). The graduate program that you are applying to may have additional requirements. Please review the specific requirements for applicants with credentials from institutions in:
Each program may set higher academic minimum requirements. Please review the program website carefully to understand the program requirements. Meeting the minimum requirements does not guarantee admission as it is a competitive process.
English Language Test
Applicants from a university outside Canada in which English is not the primary language of instruction must provide results of an English language proficiency examination as part of their application. Tests must have been taken within the last 24 months at the time of submission of your application.
Minimum requirements for the two most common English language proficiency tests to apply to this program are listed below:
TOEFL: Test of English as a Foreign Language - internet-based
Overall score requirement: 100
Reading
22
Writing
21
Speaking
21
Listening
22
IELTS: International English Language Testing System
Overall score requirement: 7.0
Reading
6.5
Writing
6.5
Speaking
6.5
Listening
6.5
Other Test Scores
Some programs require additional test scores such as the Graduate Record Examination (GRE) or the Graduate Management Test (GMAT). The requirements for this program are:
The GRE or a comparable test is required. Please check the program website.
2) Meet Deadlines
September 2026 Intake
Application Open Date
01 September 2025Canadian Applicants
International Applicants
3) Prepare Application
Transcripts
All applicants have to submit transcripts from all past post-secondary study. Document submission requirements depend on whether your institution of study is within Canada or outside of Canada.
Letters of Reference
A minimum of three references are required for application to graduate programs at UBC. References should be requested from individuals who are prepared to provide a report on your academic ability and qualifications.
Statement of Interest
Many programs require a statement of interest, sometimes called a "statement of intent", "description of research interests" or something similar.
Supervision
Students in research-based programs usually require a faculty member to function as their thesis supervisor. Please follow the instructions provided by each program whether applicants should contact faculty members.
Instructions regarding thesis supervisor contact for Doctor of Philosophy in Business Administration in Marketing and Behavioural Science (PhD)
Citizenship Verification
Permanent Residents of Canada must provide a clear photocopy of both sides of the Permanent Resident card.
4) Apply Online
All applicants must complete an online application form and pay the application fee to be considered for admission to UBC.
Tuition & Financial Support
Tuition
| Fees | Canadian Citizen / Permanent Resident / Refugee / Diplomat | International |
|---|---|---|
| Application Fee | $116.25 | $168.25 |
| Tuition * | ||
| Installments per year | 3 | 3 |
| Tuition per installment | $1,875.34 | $3,294.66 |
| Tuition per year (plus annual increase, usually 2%-5%) | $5,626.02 | $9,883.98 |
| Int. Tuition Award (ITA) per year (if eligible) | $3,200.00 (-) | |
| Other Fees and Costs | ||
| Student Fees (yearly) | $1,144.10 (approx.) | |
| Costs of living | Estimate your costs of living with our interactive tool in order to start developing a financial plan for your graduate studies. | |
All fees for the year are subject to adjustment and UBC reserves the right to change any fees without notice at any time, including tuition and student fees. Tuition fees are reviewed annually by the UBC Board of Governors. In recent years, tuition increases have been 2% for continuing domestic students and between 2% and 5% for continuing international students. New students may see higher increases in tuition. Admitted students who defer their admission are subject to the potentially higher tuition fees for incoming students effective at the later program start date. In case of a discrepancy between this webpage and the UBC Calendar, the UBC Calendar entry will be held to be correct.
Financial Support
Applicants to UBC have access to a variety of funding options, including merit-based (i.e. based on your academic performance) and need-based (i.e. based on your financial situation) opportunities.
Program Funding Packages
We provide a financial package that includes tuition plus $30,000 per year for the first five years of the PhD Program.
Funding Statistics
This results in a net balance (any funding provided to the student minus tuition and fees) mean of $43,915 and median of $41,586.
- 4 students received Teaching Assistantships. Median TA funding based on 4 students was $2,188.
- 8 students received Research Assistantships. Median RA funding based on 8 students was $17,423.
- 2 students received Academic Assistantships. Median AA funding based on 2 students was $4,185.
- 8 students received internal awards. Median internal award funding based on 8 students was $30,491.
- 1 student received external awards valued at $6,667.
Review methodology
Scholarships & awards (merit-based funding)
All applicants are encouraged to review the awards listing to identify potential opportunities to fund their graduate education. The database lists merit-based scholarships and awards and allows for filtering by various criteria, such as domestic vs. international or degree level.
Graduate Research Assistantships (GRA)
Many professors are able to provide Research Assistantships (GRA) from their research grants to support full-time graduate students studying under their supervision. The duties constitute part of the student's graduate degree requirements. A Graduate Research Assistantship is considered a form of fellowship for a period of graduate study and is therefore not covered by a collective agreement. Stipends vary widely, and are dependent on the field of study and the type of research grant from which the assistantship is being funded.
Graduate Teaching Assistantships (GTA)
Graduate programs may have Teaching Assistantships available for registered full-time graduate students. Full teaching assistantships involve 12 hours work per week in preparation, lecturing, or laboratory instruction although many graduate programs offer partial TA appointments at less than 12 hours per week. Teaching assistantship rates are set by collective bargaining between the University and the Teaching Assistants' Union.
Graduate Academic Assistantships (GAA)
Academic Assistantships are employment opportunities to perform work that is relevant to the university or to an individual faculty member, but not to support the student’s graduate research and thesis. Wages are considered regular earnings and when paid monthly, include vacation pay.
Financial aid (need-based funding)
Canadian and US applicants may qualify for governmental loans to finance their studies. Please review eligibility and types of loans.
All students may be able to access private sector or bank loans.
Foreign government scholarships
Many foreign governments provide support to their citizens in pursuing education abroad. International applicants should check the various governmental resources in their home country, such as the Department of Education, for available scholarships.
Working while studying
The possibility to pursue work to supplement income may depend on the demands the program has on students. It should be carefully weighed if work leads to prolonged program durations or whether work placements can be meaningfully embedded into a program.
International students enrolled as full-time students with a valid study permit can work on campus for unlimited hours and work off-campus for no more than 24 hours a week during academic sessions.
A good starting point to explore student jobs is the UBC Work Learn program or a Co-Op placement.
Tax credits and RRSP withdrawals
Students with taxable income in Canada may be able to claim federal or provincial tax credits.
Canadian residents with RRSP accounts may be able to use the Lifelong Learning Plan (LLP) which allows students to withdraw amounts from their registered retirement savings plan (RRSPs) to finance full-time training or education for themselves or their partner.
Please review Filing taxes in Canada on the student services website for more information.
Cost Estimator
Applicants have access to the cost estimator to develop a financial plan that takes into account various income sources and expenses.
Career Outcomes
Enrolment, Duration & Other Stats
These statistics show data for the Doctor of Philosophy in Business Administration in Marketing and Behavioural Science (PhD). Data are separated for each degree program combination. You may view data for other degree options in the respective program profile.
This program went through a name change in previous years that may have included curriculum changes. It was previously known as: Doctor of Philosophy in Business Administration in Marketing until 2021. Historical data on this page may include data collected under the previous name(s) of the program.
ENROLMENT DATA
| 2023 | 2022 | 2021 | 2020 | 2019 | |
|---|---|---|---|---|---|
| Applications | 73 | 67 | 72 | 78 | 86 |
| Offers | 7 | 4 | 8 | 3 | 5 |
| New Enrolment | 4 | 2 | 2 | 1 | 1 |
| Total Enrolment | 12 | 10 | 11 | 12 | 12 |
Completion Rates & Times
Disclaimer
Research Supervisors
Supervision
Students in research-based programs usually require a faculty member to function as their thesis supervisor. Please follow the instructions provided by each program whether applicants should contact faculty members.
Instructions regarding thesis supervisor contact for Doctor of Philosophy in Business Administration in Marketing and Behavioural Science (PhD)
This list shows faculty members with full supervisory privileges who are affiliated with this program. It is not a comprehensive list of all potential supervisors as faculty from other programs or faculty members without full supervisory privileges can request approvals to supervise graduate students in this program.
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Aquino, Karl (Organizational behavior)
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Ba, Wenjia (understanding sequential interactions; Machine Learning; revenue management; probability theory)
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Cavanaugh, Lisa (Emotions, Relationships, Self and Identity, Social Influence, Prosocial Consumption)
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Chandrashekaran, Murali (Management education, customer satisfaction, mergers and acquisition, innovation, international collaborations in education, Integration and professional development, strategic management of customer relationships, shareholder value, subsidiary performance, satisfaction strength, customer loyalty)
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Cornil, Yann (Social sciences; Food marketing; sustainability; Sensory Perception)
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Dahl, Darren (Consumer behaviour, new product development, social marketing, affect and emotion, creativity in business, Marketing)
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Griffin, Dale (Consumer decision making, risk assessment and risk communication, managerial decision making, behavioural finance, forecasting, branding and consumer satisfaction, research methods and statisitcs)
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Hardisty, David (Marketing; consumer behaviour; sustainability; decisions about the future; product attribute framing)
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Hoegg, Jo Andrea (Social influence, consumer-brand relationships, consumer response to product design, sensory marketing )
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Ning, Eddie (Information Acquisition; Consumer Search; Dynamic Pricing; Bargaining; Continuous-time Games; Emerging Technologies)
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Oblander, Shin (Marketing; quantitative marketing; Causal inference; customer relationship management; probabilistic machine learning; bounded rationality; representation learning)
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Qian, Yi (Economics of Intellectual Property Rights; Counterfeiting and Brand Management; Innovation and Entrepreneurship; Marketing Analytics)
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Sirwani, Deepak (Numbers; Time; Morality; decision making)
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Wang, Yanwen (Economics and business administration; Marketing; financial decision making; Public health; Public Policy; technology)
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White, Katherine (Social sciences; sustainability, social influence and consumer behaviour, the self and consumer behaviour)
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Wu, Chunhua (Structural Modeling; Internet Advertising; Social Networks; CRM)
Sample Thesis Submissions
Further Information
Specialization
Program Website
Faculty Overview
Academic Unit
Program Identifier
September 2026 Intake
Program Enquiries
Contact the program
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