Marketing

This class comprises research and experimental development in marketing.

Parent Category

Economics and business administration

Sub-Categories

Distribution and start-ups

Market studies

Advertising and promotion

Sales and marketing

Marketing, n.e.c.

Graduate Degree Programs

Doctor of Philosophy in Business Administration in Marketing and Behavioural Science (PhD)

The PhD Program in Business Administration welcomes applications from individuals planning research-oriented academic careers. As well as gaining access to a world of knowledge and opportunity, Sauder PhD students benefit from the individual attention they receive from faculty members - right from…

UBC Researchers

H

Hardisty, David

Division of Marketing and Behavioural Science, Faculty of Commerce and Business Administration

Faculty (G+PS eligible/member)

Marketing; consumer behaviour; sustainability; decisions about the future; product attribute framing

O

Oblander, Shin

Division of Marketing and Behavioural Science, Faculty of Commerce and Business Administration

Faculty (G+PS eligible/member)

Marketing; quantitative marketing; Causal inference; customer relationship management; probabilistic machine learning; bounded rationality; representation learning

P

Park, Jen

Division of Marketing and Behavioural Science, Faculty of Commerce and Business Administration

Faculty (G+PS eligible/member)

Marketing; Judgment and Decision-Making; Framing & Context Effects; Digital Interfaces & Information Processing; Prosocial & Pro-environmental Behavior

W

Wang, Yanwen

Division of Marketing and Behavioural Science, Faculty of Commerce and Business Administration

Faculty (G+PS eligible/member)

financial decision making; Public health; Public Policy; technology; Financial decision making, Public health, Public policy, Technology

Program Specializations

Marketing

Marketing and Behavioural Science

Academic Units

Robert H. Lee Graduate School

French Name

Commercialisation (marketing)

French Description

Cette classe comprend la recherche et le développement expérimental en commercialisation (marketing).

Marketing

Parent Category

Sub-Categories

Graduate Degree Programs

Doctor of Philosophy in Business Administration in Marketing and Behavioural Science (PhD)

UBC Researchers

H

Hardisty, David

Division of Marketing and Behavioural Science, Faculty of Commerce and Business Administration

O

Oblander, Shin

Division of Marketing and Behavioural Science, Faculty of Commerce and Business Administration

P

Park, Jen

Division of Marketing and Behavioural Science, Faculty of Commerce and Business Administration

W

Wang, Yanwen

Division of Marketing and Behavioural Science, Faculty of Commerce and Business Administration

Program Specializations

Marketing

Marketing and Behavioural Science

Academic Units

Robert H. Lee Graduate School

French Name

French Description

Read tips on applying, reference letters, statement of interest, reaching out to prospective supervisors, interviews and more in our Application Guide!