Marketing at UBC provides options in these streams:
- Consumer behavior seeks to understand the psychology of consumption, and why consumers think, feel and act the way they do. This domain draws its inspiration from psychological, sociological and anthropological theory, and typically uses experimental methods to explore research questions.
- Marketing modelling develops mathematical representations of buyer and seller behavior. It draws on theory from economics and consumer psychology to study marketing phenomena with a high degree of mathematical rigor. Using management science and operations research methodologies, the modeling of marketing phenomena leads to improved understanding and better decision making. Students in this area also concentrate on the estimation of marketing effects in time series and cross-sectional data.
- Marketing strategy overlaps these first two, while incorporating elements of general management studies. At UBC, strategy is not usually treated separately, and tends to be studied equally by behaviorists and modelers.
|Aquino, Karl||Organizational behavior|
|Cavanaugh, Lisa||Emotions, Relationships, Self and Identity, Social Influence, Prosocial Consumption|
|Chandrashekaran, Murali||Management education, customer satisfaction, mergers and acquisition, innovation, international collaborations in education, Integration and professional development, strategic management of customer relationships, shareholder value, subsidiary performance, satisfaction strength, customer loyalty|
|Cornil, Yann||Food Marketing; Hedonic Consumption; Sensory Perception|
|Dahl, Darren||Consumer behaviour, new product development, social marketing, affect and emotion, creativity in business, Marketing|
|Griffin, Dale||Consumer decision making, risk assessment and risk communication, managerial decision making, behavioural finance, forecasting, branding and consumer satisfaction, research methods and statisitcs|
|Hardisty, David||Decision Making, consumer behaviour, sustainability, decisions about the future, product attribute framing, pricing|
|Hoegg, Jo Andrea||Social influence, consumer-brand relationships, consumer response to product design, sensory marketing|
|Kim, Baek Jung||Substantive: New Technology/Product Adoption, Peer/Network Effects, Public Policy, Methodological: Causal Inference, Structural Models, Applied Econometrics|
|Park, So Eun||Behavioral Economics; Bounded Rationality; Retail Markets|
|Qian, Yi||Economics of Intellectual Property Rights; Counterfeiting and Brand Management; Innovation and Entrepreneurship; Marketing Analytics|
|Skarlicki, Daniel||Organization Justice and Human Resource Management, retaliation and sabotage in the workplace, mindfulness and workplace performance, leadership|
|Wang, Yanwen||Marketing, Public Policy, Public health, technology, financial decision making|
|White, Katherine||Social influence, social marketing, sustainability, prosocial consumption, corporate social responsibility|
|Wu, Chunhua||Structural Modeling; Internet Advertising; Social Networks; CRM|
|Yang, Bicheng||Incentives, Salesforce Management, Advertising, Pricing|