Mary-Lynn Young

Associate Professor

Relevant Degree Programs

 

Graduate Student Supervision

Master's Student Supervision (2010 - 2018)
"The @UFC and third wave feminism? Who woulda thought? : gender, fighters, and framing on Twitter (2015)

Most professional sports, such as hockey, tennis, and basketball, separate men’s and women’s sports leagues. In 2013, the Ultimate Fighting Championship (UFC) disrupted this pattern by showcasing its first women’s mixed martial arts (MMA) fight in a once male-only fight league. While the UFC’s inclusion of female fighters is a step forward for gender equality, the change does not come without issues. This essay focuses on the framing of female UFC fighters on Twitter over a four year period. Through an intersectional feminist analysis, it examines how Twitter users frame female fighters’ bodies in relation to gender, race, class, and sexuality. It argues that there is an imbalance in attention paid to female fighters in regards to gender, race, class, and sexuality, and this constructs contradictory messaging about feminism, female fighters’ bodies, and the UFC on Twitter.

View record

Cultivating the public sphere : CBC Radio market share in context from 1999-2007 (2011)

This study examines the audience performance of CBC Radio. Adopting an innovative statistical method from a 2002 study authored by Robert Picard, this study accounts for competition among radio stations to present a meaningful picture of CBC Radio's performance against expectations. This is done on a province-by-province basis from 1999- 2007, the most recent period for which market share data is available through Statistics Canada. The study finds that CBC Radio's performance generally exceeds expectations by a modest margin, though performance is noticeably stronger in British Columbia and weaker in Prince Edward Island.

View record

A content analysis of US newspaper coverage of Canada and the UK’s healthcare systems during America’s healthcare reform (2010)

This study examines how Canadian Medicare and the United Kingdom’s National Health Service (NHS) were represented in US newspaper coverage between January 2008 and the first quarter of 2010, a period marked by changing healthcare policy in America and dramatic shifts in the journalism industry at large. Through a content analysis of print news from the New York Times, Wall Street Journal, and USA Today, this paper tracked and assessed reporting dimensions and coverage themes to illustrate the quantity and quality of coverage. The analysis was based on the seminal work of Pauline M. Vaillancourt Rosenau, who performed a content analysis of newspaper coverage of Canada’s healthcare system between 2000 and mid-June 2005 in the NYT and WSJ. Findings from this thesis reveal that recent US newspaper coverage of Medicare, though narrow, is more accurate and balanced compared to coverage during Rosenau’s study timeframe. The NHS received far greater attention in US newspapers, indicating that outside factors, potentially including collaboration in the Iraq war, have spawned greater US media interest in the UK at large. On occasion, this study found coverage of the NHS to be critical, relying on anecdotal evidence to suggest systematic failure of aspects of healthcare in the UK. With respect to coverage themes, wait lines for treatment was a dominant issue in US newspaper reporting of both Canadian Medicare and the NHS. Medical tourism and problems associated with paying for universal healthcare also emerged in US representation of the NHS. This paper concludes with a discussion of outside factors that may have influenced American newspaper coverage during the study period. Considering the current state of print journalism, this paper predicts that, in the years ahead, American print coverage of foreign healthcare will continue to decline. However, in conjunction with this, it is likely that increased online representation of foreign healthcare stories will occur, as new journalism platforms, such as blogs, continue to proliferate. Finally, as American reporters continue to gain greater access to online healthcare research databases, this study suggests that the quality of US coverage of Medicare and the NHS is likely to improve.

View record

Campaigning online : the internet, elections and democracy in Canada (2010)

As political engagement declines in Western democracies, the Internet has been held upas a promising site for citizen participation and engagement. This optimism has been fuelled byrecent political events that seem to confirm the Internet's democratic potential. Barack Obamachannelled the Internet's power for fundraising and voter mobilization in the 2009 U.S. election.Likewise, Iranian voters successfully used social media such as Twitter to organize protests ofthe country's 2009 presidential election. This paper presents a first look at how Canadianpolitical parties are using and responding to online communication tools during electionscampaigns. Specifically it examines the role of online communications tools in building anddeveloping a campaign platform. Moreover, it discusses whether these activities represent ashift towards a strengthened democracy or are simply reflective of current political culture. Thefindings are based on data gathered through semi-structured interviews with political strategists involved in the 2008-09 federal, British Columbia provincial and Vancouver municipal elections. This study found that online communication during election campaigns has little influence on the shape of the policy platform. However, political parties have been quick to adopt new online communications platforms allowing them to market their candidates and policies. Moreover, the Internet has shaped traditional campaign functions allowing parties to recruit funds, voter information and volunteers online. Rather than fundamentally shifting the character ofdemocracy in Canada, the current use of online communication tools seems to be defined bythe existing political culture.

View record

News Releases

This list shows a selection of news releases by UBC Media Relations over the last 5 years.

Current Students & Alumni

This is a small sample of students and/or alumni that have been supervised by this researcher. It is not meant as a comprehensive list.
 

Membership Status

Member of G+PS
View explanation of statuses

Program Affiliations

 

If this is your researcher profile you can log in to the Faculty & Staff portal to update your details and provide recruitment preferences.