Division of Marketing and Behavioural Science
The Marketing and Behavioural Science Division at UBC Sauder School of Business is a recognized leader in Canada in the discipline of marketing. We are a dynamic group of scholars and business professionals with expertise in a variety of fields including marketing channels, marketing research, pricing and promotions, services, social marketing, and consumer behaviour.
We are a highly productive research group, ranking number one in Canada in publications in major marketing journals.
Research Supervisors
| Name | Research Interests |
|---|---|
| Aquino, Karl | Organizational behavior |
| Cavanaugh, Lisa | Emotions, Relationships, Self and Identity, Social Influence, Prosocial Consumption |
| Chandrashekaran, Murali | Management education, customer satisfaction, mergers and acquisition, innovation, international collaborations in education, Integration and professional development, strategic management of customer relationships, shareholder value, subsidiary performance, satisfaction strength, customer loyalty |
| Cornil, Yann | Food Marketing; Hedonic Consumption; Sensory Perception |
| Dahl, Darren | Consumer behaviour, new product development, social marketing, affect and emotion, creativity in business, Marketing |
| Griffin, Dale | Consumer decision making, risk assessment and risk communication, managerial decision making, behavioural finance, forecasting, branding and consumer satisfaction, research methods and statisitcs |
| Hardisty, David | Decision Making, consumer behaviour, sustainability, decisions about the future, product attribute framing, pricing |
| Hoegg, Jo Andrea | Social influence, consumer-brand relationships, consumer response to product design, sensory marketing |
| Kim, Baek Jung | Substantive: New Technology/Product Adoption, Peer/Network Effects, Public Policy, Methodological: Causal Inference, Structural Models, Applied Econometrics |
| Park, So Eun | Behavioral Economics; Bounded Rationality; Retail Markets |
| Qian, Yi | Economics of Intellectual Property Rights; Counterfeiting and Brand Management; Innovation and Entrepreneurship; Marketing Analytics |
| Skarlicki, Daniel | Organization Justice and Human Resource Management, retaliation and sabotage in the workplace, mindfulness and workplace performance, leadership |
| Wang, Yanwen | Marketing, Public Policy, Public health, technology, financial decision making |
| White, Katherine | Social influence, social marketing, sustainability, prosocial consumption, corporate social responsibility |
| Wu, Chunhua | Structural Modeling; Internet Advertising; Social Networks; CRM |
| Yang, Bicheng | Incentives, Salesforce Management, Advertising, Pricing |