Division of Marketing and Behavioural Science
The Marketing and Behavioural Science Division at UBC Sauder School of Business is a recognized leader in Canada in the discipline of marketing. We are a dynamic group of scholars and business professionals with expertise in a variety of fields including marketing channels, marketing research, pricing and promotions, services, social marketing, and consumer behaviour.
We are a highly productive research group, ranking number one in Canada in publications in major marketing journals.
Research Supervisors
| Name | Research Interests |
|---|---|
| Aquino, Karl | Organizational behavior |
| Ba, Wenjia | |
| Cavanaugh, Lisa | Emotions, Relationships, Self and Identity, Social Influence, Prosocial Consumption |
| Chandrashekaran, Murali | Management education, customer satisfaction, mergers and acquisition, innovation, international collaborations in education, Integration and professional development, strategic management of customer relationships, shareholder value, subsidiary performance, satisfaction strength, customer loyalty |
| Cornil, Yann | Social sciences; Food marketing; sustainability; Sensory Perception |
| Dahl, Darren | Consumer behaviour, new product development, social marketing, affect and emotion, creativity in business, Marketing |
| Griffin, Dale | Consumer decision making, risk assessment and risk communication, managerial decision making, behavioural finance, forecasting, branding and consumer satisfaction, research methods and statisitcs |
| Hardisty, David | Social sciences; consumer behaviour; sustainability; decisions about the future; product attribute framing; pricing |
| Hoegg, Jo Andrea | Social influence, consumer-brand relationships, consumer response to product design, sensory marketing |
| Kim, Baek Jung | Economics and business administration; Marketing; applied econometrics; Causal inference; New Technology/Product Adoption; Peer/Network Effects; Public Policy; Structural Models |
| Ning, Eddie | Information Acquisition; Consumer Search; Dynamic Pricing; Bargaining; Continuous-time Games; Emerging Technologies |
| Park, Jen | Marketing; Judgment and Decision-Making; Framing & Context Effects; Digital Interfaces & Information Processing; Prosocial & Pro-environmental Behavior |
| Qian, Yi | Economics of Intellectual Property Rights; Counterfeiting and Brand Management; Innovation and Entrepreneurship; Marketing Analytics |
| Wang, Yanwen | Economics and business administration; Marketing; financial decision making; Public health; Public Policy; technology |
| White, Katherine | Social influence, social marketing, sustainability, prosocial consumption, corporate social responsibility |
| Wu, Chunhua | Structural Modeling; Internet Advertising; Social Networks; CRM |
