Division of Marketing and Behavioural Science

The Marketing and Behavioural Science Division at UBC Sauder School of Business is a recognized leader in Canada in the discipline of marketing. We are a dynamic group of scholars and business professionals with expertise in a variety of fields including marketing channels, marketing research, pricing and promotions, services, social marketing, and consumer behaviour. 

We are a highly productive research group, ranking number one in Canada in publications in major marketing journals. 


Research Supervisors

Name Research Interests
Aquino, Karl Organizational behavior
Cavanaugh, Lisa Emotions, Relationships, Self and Identity, Social Influence, Prosocial Consumption
Chandrashekaran, Murali Management education, customer satisfaction, mergers and acquisition, innovation, international collaborations in education, Integration and professional development, strategic management of customer relationships, shareholder value, subsidiary performance, satisfaction strength, customer loyalty
Cornil, Yann Food Marketing; Hedonic Consumption; Sensory Perception
Dahl, Darren Consumer behaviour, new product development, social marketing, affect and emotion, creativity in business, Marketing
Griffin, Dale Consumer decision making, risk assessment and risk communication, managerial decision making, behavioural finance, forecasting, branding and consumer satisfaction, research methods and statisitcs
Hardisty, David Decision Making, consumer behaviour, sustainability, decisions about the future, product attribute framing, pricing
Hoegg, Jo Andrea Social influence, consumer-brand relationships, consumer response to product design, sensory marketing
Kim, Baek Jung New Technology/Product Adoption, Peer/Network Effects, Public Policy, Causal inference, Structural Models, applied econometrics
Park, So Eun Behavioral Economics; Bounded Rationality; Retail Markets
Qian, Yi Economics of Intellectual Property Rights; Counterfeiting and Brand Management; Innovation and Entrepreneurship; Marketing Analytics
Skarlicki, Daniel Organization Justice and Human Resource Management, retaliation and sabotage in the workplace, mindfulness and workplace performance, leadership
Wang, Yanwen Marketing, Public Policy, Public health, technology, financial decision making
White, Katherine Social influence, social marketing, sustainability, prosocial consumption, corporate social responsibility
Wu, Chunhua Structural Modeling; Internet Advertising; Social Networks; CRM
Yang, Bicheng Incentives, Salesforce Management, Advertising, Pricing