DIBS is a behavioural research and policy solutions initiative at the UBC Sauder School of Business. Our mission is to improve the outcomes across major social challenges by improving our understanding of decision-making and helping people make better choices—choices that are better for the individual and better for the world.

Campus
Vancouver

Affiliated UBC Faculty & Postdocs

Name Role Research Interests
Hardisty, David Faculty (G+PS eligible/member) Social sciences; consumer behaviour; sustainability; decisions about the future; product attribute framing; pricing