Description
Publication: International Journal of Research in Marketing
UBC Author(s): David Hardisty (Division of Marketing and Behavioural Science / Faculty of Commerce and Business Administration), Yann Cornil (Division of Marketing and Behavioural Science / Faculty of Commerce and Business Administration)
ISSN: 01678116
Volume: 42
Page Range: 886-903
Publication Date: September 2025
UBC Author(s): David Hardisty (Division of Marketing and Behavioural Science / Faculty of Commerce and Business Administration), Yann Cornil (Division of Marketing and Behavioural Science / Faculty of Commerce and Business Administration)
ISSN: 01678116
Volume: 42
Page Range: 886-903
Publication Date: September 2025
Date