Communications Strategy for Policy

Date & Time

Tuesday, February 27, 2024
12:30 pm to 2:00 pm



Offered by

UBC’s Centre for the Study of Democratic Institutions (CSDI), Knowledge Exchange Unit, Graduate Pathways to Success

Registration Closed / Past Event


Professor Heidi Tworek and Kshitij (KJ) Sharan will lead an 80-minute online workshop on communications strategies for policy advocacy. Communications strategies are living documents that express the objectives, audiences, messages, and channels of each of your outreach activities. These strategies can make the difference between policy products that reach a receptive audience and those that sink without a trace. The workshop is open to students, faculty, and staff at UBC.

Topics will include:

  • Why do we need a comms strategy?
  • Elements of a comms strategy
  • Potential pitfalls

Other workshops in this series:


Dr. Heidi Tworek is a Canada Research Chair and associate professor of international history and public policy at UBC. Her work examines history and policy around communications, particularly the effects of new media technologies on democracy. She is a senior fellow at the Centre for International Governance Innovation as well as a non-resident fellow at the German Marshall Fund of the United States and the Canadian Global Affairs Institute. She co-edits the Journal of Global History.
Alongside writing policy reports on topics including Covid-19 communications and online harassment, Heidi has briefed or advised officials and policymakers from governments around the world on media, democracy, and the digital economy. Her writing has been published and featured in major magazines and newspapers, including The New York Times, Foreign Affairs, Washington Post, The Atlantic, Politico, The Globe & Mail, Süddeutsche Zeitung, The Financial Times, CNN, and many others. She also writes a monthly column for the Centre for International Governance Innovation. ​
Heidi’s interest in democracy was spurred by writing her prize-winning book, News from Germany: The Competition to Control World Communications, 1900-1945 (Harvard University Press, 2019). Alongside co-editing four volumes, Heidi has published or has forthcoming over 45 book chapters and journal articles on media and communications, global history, and health. She is currently working on several projects, including global platform governance, the history and policy of health communications, and an edited volume on the interwar world. Her research has been supported by the Social Sciences and Humanities Research Council, Canada Foundation for Innovation, Genome Canada, the United Nations Foundation, German Academic Exchange Service (DAAD), and Harvard University.
She received her BA (Hons) in Modern and Medieval Languages with a double first from Cambridge University and earned her MA and PhD in History from Harvard University. Heidi has held visiting fellowships at the Ludwig Maximilian University in Munich, the Transatlantic Academy in Washington DC, Birkbeck, University of London, and the Centre for Contemporary History, Potsdam, Germany. She is a term member of the Council on Foreign Relations. Visit Heidi’s website for more information or follow her on Twitter @HeidiTworek.

Kshitij Sharan is the Head of Strategy and Operations at the Centre for the Study of Democratic Institutions (CSDI) at UBC. He has a Masters in Public Policy and Global Affairs from UBC and a BA in Economics and Political Science from McGill University. His work has ranged across sectors of education, water and sanitation, menstrual hygiene, gender equity, child protection and social entrepreneurship. He has been a founding member of medium to large scale non-profits and social enterprises in India, which has allowed him to engage deeply with decision-makers including ministers, parliamentarians, CEOs and communities. He was a founding member of one of India’s largest digital advocacy organizations, Global Citizen India, which  uses the collective voice of the youth to hold decision-makers accountable and accelerate the achievement of the SDGs. Kshitij has also managed a political campaign during the 2019 Indian National Election and led strategy for an anti-trafficking organization in India. He is a Khemka Fellow, a StartingBloc School of Social Innovation Fellow and a Fellow at the Global Social Change Leadership Institute at the Wagner School of Public Service, New York University. For more, see

Registration Information

General registration opens on Monday, February 12th at 9 am .

Registration is open to current UBC graduate students, postdoctoral fellows, faculty members and staff. After registering, you will receive an automated confirmation email. If you experience any difficulty using the online registration tool, please e-mail us at Please email us if you are registered and are no longer able to attend this event.


If you have a disability or medical condition that may affect your full participation in the event, please email, 604-827-4578, well in advance of the event.