Description
Publication: Journal of Marketing
UBC Author(s): Yi Qian (Division of Marketing and Behavioural Science / Faculty of Commerce and Business Administration)
ISSN: 00222429
Publication Date: 2026
UBC Author(s): Yi Qian (Division of Marketing and Behavioural Science / Faculty of Commerce and Business Administration)
ISSN: 00222429
Publication Date: 2026
Date