Description
Publication: Journal of Marketing Research
UBC Author(s): Yi Qian (Division of Marketing and Behavioural Science / Faculty of Commerce and Business Administration)
ISSN: 00222437
Volume: 61
Page Range: 914-936
Publication Date: October 2024
UBC Author(s): Yi Qian (Division of Marketing and Behavioural Science / Faculty of Commerce and Business Administration)
ISSN: 00222437
Volume: 61
Page Range: 914-936
Publication Date: October 2024
Date