Description
Publication: Journal of Consumer Psychology
UBC Author(s): David Hardisty (Division of Marketing and Behavioural Science / Faculty of Commerce and Business Administration)
ISSN: 10577408
Volume: 36
Page Range: 36-58
Publication Date: January 2026
UBC Author(s): David Hardisty (Division of Marketing and Behavioural Science / Faculty of Commerce and Business Administration)
ISSN: 10577408
Volume: 36
Page Range: 36-58
Publication Date: January 2026
Date