Description
Publication: Journal of Marketing
UBC Author(s): Darren Dahl (Division of Marketing and Behavioural Science / Faculty of Commerce and Business Administration)
ISSN: 00222429
Volume: 89
Page Range: 100-118
Publication Date: November 2025
UBC Author(s): Darren Dahl (Division of Marketing and Behavioural Science / Faculty of Commerce and Business Administration)
ISSN: 00222429
Volume: 89
Page Range: 100-118
Publication Date: November 2025
Date