The Closing-the-Gap Effect: Joint Evaluation Leads Donors to Help Charities Farther from Their Goal

Publication: Journal of Marketing Research
UBC Author(s): David Hardisty (Division of Marketing and Behavioural Science / Faculty of Commerce and Business Administration), Katherine White (Division of Marketing and Behavioural Science / Faculty of Commerce and Business Administration)
ISSN: 00222437
Volume: 62
Page Range: 77-96
Publication Date: February 2025