Interactive Key Messaging Workshop: Effectively Articulating the Why's and How's of your Research

Explaining the depth and complexity of your specialized research for those outside your discipline or the general public can be challenging for academics.

Being able to articulate your research for a broad audience is important for thriving as an academic, as it can help:

• in crafting competitive grant applications,
• presenting at conferences,
• being interviewed on the radio, or
• writing peer-reviewed publications.

It can also help you write compelling job applications, rock your next job interview, and excel professionally.

In this workshop, Alex Walls, Media Relations Specialist, will join Jacqui Brinkman from Graduate and Postdoctoral Studies. They will walk participants through interactive activities and provide strategies and resources to guide them in drafting key messages for their research projects.

Facilitators

Alex Walls is a media relations specialist at UBC supporting the Faculty of Science, Peter A. Allard School of Law and the Faculty of Graduate and Postdoctoral Studies. Prior to her time with Media Relations, Alex worked as a communications specialist at UBC and as a journalist covering primarily technology, pharmacy and travel for publications in New Zealand, England and Australia.

Jacqui Brinkman, MSc, is the Director of Graduate Student Professional Development at Graduate and Postdoctoral Studies. Through this role, she works to improve the graduate student experience. Previously, she has managed postdoctoral and undergraduate programs in the Faculty of Medicine and was as a lab-based researcher both within academia and industry. She completed her MSc in Biology at McGill University.