Description
Publication: Journal of Consumer Research
UBC Author(s): David Hardisty (Division of Marketing and Behavioural Science / Faculty of Commerce and Business Administration), Dale Griffin (Division of Marketing and Behavioural Science / Faculty of Commerce and Business Administration)
ISSN: 00935301
Volume: 53
Page Range: 369-389
Publication Date: August 2026
UBC Author(s): David Hardisty (Division of Marketing and Behavioural Science / Faculty of Commerce and Business Administration), Dale Griffin (Division of Marketing and Behavioural Science / Faculty of Commerce and Business Administration)
ISSN: 00935301
Volume: 53
Page Range: 369-389
Publication Date: August 2026
Date