Why Horizontal Organizations Don’t Fall Flat: Organizational Structure Shapes Perceptions of Egalitarianism and Company Warmth

Publication: Journal of Consumer Research
UBC Author(s): Katherine White (Division of Marketing and Behavioural Science / Faculty of Commerce and Business Administration), Darren Dahl (Division of Marketing and Behavioural Science / Faculty of Commerce and Business Administration)
ISSN: 00935301
Volume: 53
Page Range: 93-112
Publication Date: June 2026