Wendy Pringle

Postdoctoral Fellow


I study health communication from a critical-cultural perspective. As a postdoctoral fellow in the Vaccine Evaluation Center at the BC Children’s Hospital Research Institute, I am currently focused on vaccine communication in healthcare settings. I currently work with Dr. Julie Bettinger and the Canadian Immunization Research Network to improve pandemic response policy in the wake of COVID-19 and to examine decision making among equity-seeking groups in order to promote vaccine confidence. Other current projects focus on how perinatal healthcare providers discuss vaccines with patients, and an intervention to promote vaccine uptake among midwifery clientele. I completed my PhD in Communication at the University of Massachusetts Amherst in Amherst, Massachusetts in 2019. Under the supervision of Dr. Emily West, my research examined the legal, cultural and ethical dimensions of Canada’s passage to legal medical assistance in dying. I received an MA in Communication from McGill University and a BA (hons) in Communications Studies from the University of Calgary. I have benefited from funding from the Michael Smith Foundation for Health Research, the Social Science and Humanities Research Council, and from training at the Princeton-Weimar Summer School for Media Studies.



Research Interests

Knowledge translation
social determinants of health
health communication
vaccine confidence
pandemic response policy

Research Methodology

Qualitative Research
Institutional ethnography

Research Centres, Clusters, Institutes

Research Options

I am available and interested in collaborations (e.g. clusters, grants).
I am interested in and conduct interdisciplinary research.

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