Doctor of Philosophy in Business Administration in Marketing (PhD)
The PhD Program in Business Administration welcomes applications from individuals planning research-oriented academic careers.
As well as gaining access to a world of knowledge and opportunity, Sauder PhD students benefit from the individual attention they receive from faculty members - right from the outset of the program. Our faculty members devote extensive time, energy and effort to developing the research capabilities of all of our PhD students.
What makes the program unique?
Sauder School of Business has a hard-won reputation as Canada's preeminent business research school, and is a major contributor to such leading marketing journals as the Journal of Marketing Research, the Journal of Consumer Research and Marketing Science. This results, in part, from the fact that the PhD program is a genuine priority here. Both the organizational culture and the promotion-and-tenure structure encourage active collaboration between doctoral students and faculty.
I chose UBC as it has some of the foremost researchers in consumer behaviour in the world. UBC is very engaged with the community in using research for social good through the Dhillon centre for Business Ethics and the Decision Insights for Business and Society (DIBS) centre. Also, I loved Vancouver when I visited and was excited to live here.
Contact the program
Admission Information & Requirements
1) Check Eligibility
Minimum Academic Requirements
The Faculty of Graduate and Postdoctoral Studies establishes the minimum admission requirements common to all applicants, usually a minimum overall average in the B+ range (76% at UBC). The graduate program that you are applying to may have additional requirements. Please review the specific requirements for applicants with credentials from institutions in:
Each program may set higher academic minimum requirements. Please review the program website carefully to understand the program requirements. Meeting the minimum requirements does not guarantee admission as it is a competitive process.
English Language Test
Applicants from a university outside Canada in which English is not the primary language of instruction must provide results of an English language proficiency examination as part of their application. Tests must have been taken within the last 24 months at the time of submission of your application.
Minimum requirements for the two most common English language proficiency tests to apply to this program are listed below:
TOEFL: Test of English as a Foreign Language - internet-based
Overall score requirement: 100
IELTS: International English Language Testing System
Overall score requirement: 7.0
Other Test Scores
Some programs require additional test scores such as the Graduate Record Examination (GRE) or the Graduate Management Test (GMAT). The requirements for this program are:
The GRE or a comparable test is required. Please check the program website.
2) Meet Deadlines
3) Prepare Application
All applicants have to submit transcripts from all past post-secondary study. Document submission requirements depend on whether your institution of study is within Canada or outside of Canada.
Letters of Reference
A minimum of three references are required for application to graduate programs at UBC. References should be requested from individuals who are prepared to provide a report on your academic ability and qualifications.
Statement of Interest
Many programs require a statement of interest, sometimes called a "statement of intent", "description of research interests" or something similar.
Students in research-based programs usually require a faculty member to function as their supervisor. Please follow the instructions provided by each program whether applicants should contact faculty members.
Instructions regarding supervisor contact for Doctor of Philosophy in Business Administration in Marketing (PhD)
Permanent Residents of Canada must provide a clear photocopy of both sides of the Permanent Resident card.
4) Apply Online
All applicants must complete an online application form and pay the application fee to be considered for admission to UBC.
Tuition & Financial Support
|Fees||Canadian Citizen / Permanent Resident / Refugee / Diplomat||International|
|Installments per year||3||3|
|Tuition per installment||$1,698.56||$2,984.09|
|Tuition per year|
(plus annual increase, usually 2%-5%)
|Int. Tuition Award (ITA) per year (if eligible)||$3,200.00 (-)|
|Other Fees and Costs|
|Student Fees (yearly)||$969.17 (approx.)|
|Costs of living (yearly)||starting at $17,242.00 (check cost calculator)|
All fees for the year are subject to adjustment and UBC reserves the right to change any fees without notice at any time, including tuition and student fees. Tuition fees are reviewed annually by the UBC Board of Governors. In recent years, tuition increases have been 2% for continuing domestic students and between 2% and 5% for continuing international students. New students may see higher increases in tuition. Admitted students who defer their admission are subject to the potentially higher tuition fees for incoming students effective at the later program start date. In case of a discrepancy between this webpage and the UBC Calendar, the UBC Calendar entry will be held to be correct.
Applicants to UBC have access to a variety of funding options, including merit-based (i.e. based on your academic performance) and need-based (i.e. based on your financial situation) opportunities.
Program Funding Packages
We provide a financial package that includes tuition plus $30,000 per year for the first five years of the PhD Program.
Scholarships & awards (merit-based funding)
All applicants are encouraged to review the awards listing to identify potential opportunities to fund their graduate education. The database lists merit-based scholarships and awards and allows for filtering by various criteria, such as domestic vs. international or degree level.
Teaching Assistantships (GTA)
Graduate programs may have Teaching Assistantships available for registered full-time graduate students. Full teaching assistantships involve 12 hours work per week in preparation, lecturing, or laboratory instruction although many graduate programs offer partial TA appointments at less than 12 hours per week. Teaching assistantship rates are set by collective bargaining between the University and the Teaching Assistants' Union.
Research Assistantships (GRA)
Many professors are able to provide Research Assistantships (GRA) from their research grants to support full-time graduate students studying under their direction. The duties usually constitute part of the student's graduate degree requirements. A Graduate Research Assistantship is a form of financial support for a period of graduate study and is, therefore, not covered by a collective agreement. Unlike other forms of fellowship support for graduate students, the amount of a GRA is neither fixed nor subject to a university-wide formula. The stipend amounts vary widely, and are dependent on the field of study and the type of research grant from which the assistantship is being funded. Some research projects also require targeted research assistance and thus hire graduate students on an hourly basis.
Financial aid (need-based funding)
Canadian and US applicants may qualify for governmental loans to finance their studies. Please review eligibility and types of loans.
All students may be able to access private sector or bank loans.
Foreign government scholarships
Many foreign governments provide support to their citizens in pursuing education abroad. International applicants should check the various governmental resources in their home country, such as the Department of Education, for available scholarships.
Working while studying
The possibility to pursue work to supplement income may depend on the demands the program has on students. It should be carefully weighed if work leads to prolonged program durations or whether work placements can be meaningfully embedded into a program.
Tax credits and RRSP withdrawals
Canadian residents with RRSP accounts may be able to use the Lifelong Learning Plan (LLP) which allows students to withdraw amounts from their registered retirement savings plan (RRSPs) to finance full-time training or education for themselves or their partner.
Please review Filing taxes in Canada on the student services website for more information.
Applicants have access to the cost calculator to develop a financial plan that takes into account various income sources and expenses.
102 students graduated between 2005 and 2013. Of these, career information was obtained for 100 alumni (based on research conducted between Feb-May 2016):
RI (Research-Intensive) Faculty: typically tenure-track faculty positions (equivalent of the North American Assistant Professor, Associate Professor, and Professor positions) in PhD-granting institutions
TI (Teaching-Intensive) Faculty: typically full-time faculty positions in colleges or in institutions not granting PhDs, and teaching faculty at PhD-granting institutions
Term Faculty: faculty in term appointments (e.g. sessional lecturers, visiting assistant professors, etc.)
Sample Employers in Higher EducationWestern University (Ontario) (5)
City University of Hong Kong (5)
University of Manitoba (3)
University of British Columbia (3)
Simon Fraser University (3)
University of International Business and Economics (3)
Arizona State University (2)
Boston College (2)
University of Toronto (2)
University of Ottawa (2)
Sample Employers Outside Higher EducationBanco de México (2)
Bank of Canada (2)
Ministry of Education - Guyana
Ontario Public Service
Government of the Republic of China (Taiwan)
Royal Bank of Canada
Sample Job Titles Outside Higher EducationStrategic ICT Specialist
Senior Financial Specialist
Consultant / Analyst
Information Organization Manager
Deputy Executive Secretary
Head of Research
PhD Career Outcome SurveyYou may view the full report on career outcomes of UBC PhD graduates on outcomes.grad.ubc.ca.
DisclaimerThe data show all specializations in Business Administration combined. These data represent historical employment information and do not guarantee future employment prospects for graduates of this program. They are for informational purposes only. Data were collected through either alumni surveys or internet research.
This list shows faculty members with full supervisory privileges who are affiliated with this program. It is not a comprehensive list of all potential supervisors as faculty from other programs or faculty members without full supervisory privileges can request approvals to supervise graduate students in this program.
Aquino, Karl (Organizational behavior)
Cavanaugh, Lisa (Emotions, Relationships, Self and Identity, Social Influence, Prosocial Consumption)
Chandrashekaran, Murali (Management education, customer satisfaction, mergers and acquisition, innovation, international collaborations in education, Integration and professional development, strategic management of customer relationships, shareholder value, subsidiary performance, satisfaction strength, customer loyalty)
Cornil, Yann (Food Marketing; Hedonic Consumption; Sensory Perception)
Dahl, Darren (Consumer behaviour, new product development, social marketing, affect and emotion, creativity in business, Marketing)
Griffin, Dale (Consumer decision making, risk assessment and risk communication, managerial decision making, behavioural finance, forecasting, branding and consumer satisfaction, research methods and statisitcs)
Hardisty, David (Social sciences; consumer behaviour; sustainability; decisions about the future; product attribute framing; pricing)
Hoegg, Jo Andrea (Social influence, consumer-brand relationships, consumer response to product design, sensory marketing )
Kim, Baek Jung (Economics and business administration; Marketing; applied econometrics; Causal inference; New Technology/Product Adoption; Peer/Network Effects; Public Policy; Structural Models)
Park, So Eun (Behavioral Economics; Bounded Rationality; Retail Markets)
Qian, Yi (Economics of Intellectual Property Rights; Counterfeiting and Brand Management; Innovation and Entrepreneurship; Marketing Analytics)
Skarlicki, Daniel (Organization Justice and Human Resource Management, retaliation and sabotage in the workplace, mindfulness and workplace performance, leadership )
Wang, Yanwen (Economics and business administration; Marketing; financial decision making; Public health; Public Policy; technology)
White, Katherine (Social influence, social marketing, sustainability, prosocial consumption, corporate social responsibility)
Wu, Chunhua (Structural Modeling; Internet Advertising; Social Networks; CRM)
Yang, Bicheng (Incentives, Salesforce Management, Advertising, Pricing)
|2019||Dr. Soleymanian studied Usage-Based Auto Insurance in which drivers allow their private data to be monitored in return for potential lower premiums. He found that monitored motorists became safer and earned discounts, but more readily dropped out when their privacy concerns were raised, suggesting a complex link among privacy, price, and public policy.|
Sample Thesis Submissions
Marketing at UBC provides options in these streams:
- Consumer behavior seeks to understand the psychology of consumption, and why consumers think, feel and act the way they do. This domain draws its inspiration from psychological, sociological and anthropological theory, and typically uses experimental methods to explore research questions.
- Marketing modelling develops mathematical representations of buyer and seller behavior. It draws on theory from economics and consumer psychology to study marketing phenomena with a high degree of mathematical rigor. Using management science and operations research methodologies, the modeling of marketing phenomena leads to improved understanding and better decision making. Students in this area also concentrate on the estimation of marketing effects in time series and cross-sectional data.
- Marketing strategy overlaps these first two, while incorporating elements of general management studies. At UBC, strategy is not usually treated separately, and tends to be studied equally by behaviorists and modelers.