Doctor of Philosophy in Business Administration in Marketing (PhD)

Overview

The PhD Program in Business Administration welcomes applications from individuals planning research-oriented academic careers.

As well as gaining access to a world of knowledge and opportunity, Sauder PhD students benefit from the individual attention they receive from faculty members - right from the outset of the program. Our faculty members devote extensive time, energy and effort to developing the research capabilities of all of our PhD students.

What makes the program unique?

Sauder School of Business has a hard-won reputation as Canada's preeminent business research school, and is a major contributor to such leading marketing journals as the Journal of Marketing Research, the Journal of Consumer Research and Marketing Science. This results, in part, from the fact that the PhD program is a genuine priority here. Both the organizational culture and the promotion-and-tenure structure encourage active collaboration between doctoral students and faculty. 

Quick Facts

Degree
Doctor of Philosophy
Subject
Business
Mode of delivery
On campus
Registration options
Full-time
Specialization
Marketing
Program Components
Dissertation
Faculty
Faculty of Commerce and Business Administration
School
Sauder School of Business

Program Enquiries

If you have reviewed the information on this program page and understand the requirements for this program, you may send an enquiry

Admission Information & Requirements

In order to apply to this program, the following components may be required.

Online Application

All applicants must complete an online application form and pay the application fee to be considered for admission to UBC.

Minimum Academic Requirements

The Faculty of Graduate and Postdoctoral Studies establishes the minimum admission requirements common to all applicants, usually a minimum overall average in the B+ range (76% at UBC). The graduate program that you are applying to may have additional requirements. Please review the specific requirements for applicants with credentials from institutions in:

Each program may set higher academic minimum requirements. Meeting the minimum requirements does not guarantee admission as it is a competitve process.

Transcripts

All applicants have to submit transcripts from all past post-secondary study. Document submission requirements depend on whether your institution of study is within Canada or outside of Canada.

English Language Test

Applicants from a university outside Canada in which English is not the primary language of instruction must provide results of an English language proficiency examination as part of their application. Tests must have been taken within the last 24 months at the time of submission of your application.

Minimum requirements for the two most common English language proficiency tests to apply to this program are listed below:

100
22
21
22
21
7.0
6.5
6.5
6.5
6.5

Other Test Scores

Some programs require additional test scores such as the Graduate Record Examination (GRE) or the Graduate Management Test (GMAT). The requirements for this program are:

The GRE or a comparable test is required. Please check the program website.

Letters of Reference

A minimum of three references are required for application to graduate programs at UBC. References should be requested from individuals who are prepared to provide a report on your academic ability and qualifications. 

Statement of Interest

Many programs require a statement of interest, sometimes called a "statement of intent", "description of research interests" or something similar.

Supervision

Students in research-based programs usually require a faculty member to function as their supervisor. Please follow the instructions provided by each program whether applicants should contact faculty members.

This program has not specified whether applicants should reach out to faculty members. Please review the program website for additional details.

Citizenship Verification

Permanent Residents of Canada must provide a clear photocopy of both sides of the Permanent Resident card.

Funding Sources

We provide a financial package that includes tuition plus $30,000 per year for the first five years of the PhD Program.

Applicants to UBC have access to a variety of funding options, including merit-based (i.e. based on your academic performance) and need-based (i.e. based on your financial situation) opportunities.

We encourage all applicants to review the awards listing to identify potential opportunities to fund your graduate education. The database lists merit-based scholarships and awards and allows for filtering by various criteria, such as domestic vs. international or degree level.

In addition to scholarships and awards, applicants may be eligible to apply for financial aid or other benefits in the form of loans, bursaries, tax credits, or similar.

Career Outcomes

102 students graduated between 2005 and 2013. Of these, career information was obtained for 100 alumni (based on research conducted between Feb-May 2016):


RI (Research-Intensive) Faculty: typically tenure-track faculty positions (equivalent of the North American Assistant Professor, Associate Professor, and Professor positions) in PhD-granting institutions
TI (Teaching-Intensive) Faculty: typically full-time faculty positions in colleges or in institutions not granting PhDs, and teaching faculty at PhD-granting institutions
Term Faculty: faculty in term appointments (e.g. sessional lecturers, visiting assistant professors, etc.)
Sample Employers in Higher Education
Western University (Ontario) (5)
City University of Hong Kong (5)
University of Manitoba (3)
University of British Columbia (3)
Simon Fraser University (3)
University of International Business and Economics (3)
Arizona State University (2)
Boston College (2)
University of Toronto (2)
University of Ottawa (2)
Sample Employers Outside Higher Education
Banco de México (2)
Bank of Canada (2)
IBM Research
Ministry of Education - Guyana
Ontario Public Service
Government of the Republic of China (Taiwan)
Royal Bank of Canada
Sample Job Titles Outside Higher Education
Strategic ICT Specialist
Senior Economist
Research Scientist
Senior Financial Specialist
Economic Staff
Consultant / Analyst
Information Organization Manager
Deputy Executive Secretary
Assistant Chief
Head of Research
PhD Career Outcome Survey
You may view the full report on career outcomes of UBC PhD graduates on outcomes.grad.ubc.ca.
Disclaimer
The data show all specializations in Business Administration combined. These data represent historical employment information and do not guarantee future employment prospects for graduates of this program. They are for informational purposes only. Data were collected through either alumni surveys or internet research.
Career Options

The PhD in Marketing is designed to prepare students for an academic career.  The vast majority of our students have gone on to academic positions at universities worldwide.  Our recent graduates have positions at research schools such as The University of Illinois, The University of Michigan, The University of Washington, Temple University, Simon Fraser University, Drexel University, and Nanyang Technological University.

Tuition / Program Costs

FeesCanadian Citizen / Permanent Resident / Refugee / DiplomatInternational
Application Fee$106.00$168.25
Tuition *
Installments per year33
Tuition per installment$1,698.56$2,984.09
Tuition per year
(plus annual increase, usually 2%-5%)
$5,095.68$8,952.27
Int. Tuition Award (ITA) per year (if eligible) $3,200.00 (-)
Other Fees and Costs
Student Fees (yearly)$944.51 (approx.)
Costs of living (yearly)starting at $16,954.00 (check cost calculator)
* Regular, full-time tuition. For on-leave, extension, continuing or part time (if applicable) fees see UBC Calendar.
All fees for the year are subject to adjustment and UBC reserves the right to change any fees without notice at any time, including tuition and student fees. Tuition fees are reviewed annually by the UBC Board of Governors. In recent years, tuition increases have been 2% for continuing domestic students and between 2% and 5% for continuing international students. New students may see higher increases in tuition. Admitted students who defer their admission are subject to the potentially higher tuition fees for incoming students effective at the later program start date. In case of a discrepancy between this webpage and the UBC Calendar, the UBC Calendar entry will be held to be correct.

Statistical Data

These statistics show data for the Doctor of Philosophy in Business Administration in Marketing (PhD). Data are separated for each degree program combination. You may view data for other degree options in the respective program profile.

Enrolment Data

The following table shows data for all specializations in the PhD in Business Administration combined.
 20192018201720162015
Applications360253291223294
Offers2823221324
New registrations1110131214
Total enrolment6360616159

Completion Rates & Times

This program has a graduation rate of 81.13% based on 53 students admitted between 2006 - 2009. Based on 36 graduations between 2015 - 2018 the minimum time to completion is 1.83 years and the maximum time is 8.00 years with an average of 5.52 years of study. All calculations exclude leave times.
Disclaimer
Admissions data refer to all UBC Vancouver applications, offers, new registrants for each year, May to April [data updated: 10 March 2020]. Enrolment data are based on March 1 snapshots. Program completion data are only provided for datasets comprised of more than 4 individuals. Rates and times of completion depend on a number of variables (e.g. curriculum requirements, student funding), some of which may have changed in recent years for some programs [data updated: 27 October 2019].

Research Supervisors

This list shows faculty members with full supervisory privileges who are affiliated with this program. It is not a comprehensive list of all potential supervisors as faculty from other programs or faculty members without full supervisory privileges can request approvals to supervise graduate students in this program.

  • Aquino, Karl (Organizational behavior)
  • Cavanaugh, Lisa (Emotions, Relationships, Self and Identity, Social Influence, Prosocial Consumption)
  • Chandrashekaran, Murali (Management education, customer satisfaction, mergers and acquisition, innovation, international collaborations in education, Integration and professional development, strategic management of customer relationships, shareholder value, subsidiary performance, satisfaction strength, customer loyalty)
  • Cornil, Yann (Food Marketing; Hedonic Consumption; Sensory Perception)
  • Dahl, Darren (Consumer behaviour, new product development, social marketing, affect and emotion, creativity in business, Marketing)
  • Griffin, Dale (Consumer decision making, risk assessment and risk communication, managerial decision making, behavioural finance, forecasting, branding and consumer satisfaction, research methods and statisitcs)
  • Hardisty, David (Decision Making, consumer behaviour, sustainability, energy efficiency, decisions about the future, product attribute framing)
  • Hoegg, Jo Andrea (Social influence, consumer-brand relationships, consumer response to product design, sensory marketing )
  • Park, So Eun (Behavioral Economics; Bounded Rationality; Retail Markets)
  • Qian, Yi (Economics of Intellectual Property Rights; Counterfeiting and Brand Management; Innovation and Entrepreneurship; Marketing Analytics)
  • Skarlicki, Daniel (Organization Justice and Human Resource Management, retaliation and sabotage in the workplace, mindfulness and workplace performance, leadership )
  • Wang, Yanwen (Marketing, Public Policy, Public health, technology, financial decision making)
  • White, Katherine (Social influence, social marketing, sustainability, prosocial consumption, corporate social responsibility)
  • Wu, Chunhua (Structural Modeling; Internet Advertising; Social Networks; CRM)
  • Yang, Bicheng (Incentives, Salesforce Management, Advertising, Pricing)

Recent Doctoral Citations

  • Dr. Miremad Soleymanian
    "Dr. Soleymanian studied Usage-Based Auto Insurance in which drivers allow their private data to be monitored in return for potential lower premiums. He found that monitored motorists became safer and earned discounts, but more readily dropped out when their privacy concerns were raised, suggesting a complex link among privacy, price, and public policy." (November 2019)
 
 
 

Supervisor Search

 

Departments/Programs may update graduate degree program details through the Faculty & Staff portal. To update the application inquiries contact details please use this form.

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