Tell Me About Your Research #4: Stepping Out and Becoming an 'Expert'

This session is one of four being offered by Simon Clews. To register for other sessions in this series, please see:

• So You Want to Start Writing? 
• Making Your Words Count – Telling a Great Story 
• The Words on the Screen – Effective Communication in the Digital Age

Stepping Out and Becoming an ‘Expert’: Being heard, exerting influence and making the world a better place for all of us

 
There is so much background noise in this world - which is dominated by the 24-hour news cycle – that it is sometimes hard to be heard. This session will look at taking part in the ubiquitous public conversation and working with the media – print, electronic and social - in order to establish a public presence and get your message across effectively. We’ll look at feedback – both positive and negative - and how to handle it, and that fine line between establishing yourself as an independent public figure and being seen as part of a bigger institution with guidelines and rules on corporate communication and branding.